Southern Cross Austereo (SCA) has committed to a two-year partnership with Make-A-Wish and Foodbank Australia as part of its charity program, SCA Embrace, commencing January 1, 2022.
As part of SCA's commitment to corporate social responsibility, the two charities will be provided support via community service announcements and content opportunities across SCA's extensive radio, television and digital networks.
SCA's CEO Grant Blackley said: "We are absolutely thrilled to be partnering with Foodbank Australia and Make-A-Wish Australia. We are all very aware of the difficulties the non-for-profit sector has faced during the COVID-19 pandemic, and we look forward to supporting both organisations for this two-year term.".
Foodbank Australia CEO, Brianna Casey, said: "The issue of hunger in Australia is largely hidden by stigma and shame, but the reality is we're all likely to know someone who has gone hungry in the face of hardship. This invaluable partnership with SCA will deliver Foodbank a national platform to help speak on behalf of those who wouldn't otherwise have a voice and help us get food relief to every adult and child who needs it."
Make-A-Wish Australia CEO, Sally Bateman, said: "We are absolutely thrilled to be selected as one of SCA's charity partners. Helping critically ill children find hope is something we all have the power to do. Through the Make-A-Wish 'Be Inspired' program, and this important partnership with SCA Embrace, we will be able to reach millions of Australians across the country and make even more incredible wishes come true for children with critical illnesses. Due to the impacts of COVID-19, there are 800 children patiently counting down the days until their wish is possible and there has never been a more important time to actively promote and support our extensive program."
For more information on each charity please visit their individual websites: