We recognise our unique opportunity to engage with charities beyond monetary donations. In 2016, we launched our national charity program, SCA Embrace, which works with selected national charities over two-year cycles to help their work while engaging our own people to build stronger communities. In January 2024, we commenced our two-year partnership with Endometriosis Australia and Cancer Council. Read more here.

The purpose of the Embrace program is to make a substantial difference to our Embrace Partners to grow and amplify their message throughout this period. We support the two charities through community service announcements and content opportunities on SCA’s radio, television, and digital networks.